(Rethinking Strategic Communication for Empowerment)
Strategic communication is purposeful use of communication by organization to fulfill its mission. From this concept, the strategic communication is commonly understood as an instrument ruled by the organization’s goal and internal context within organization. It is difficult to think of public perspectives. The public empowerment in this field is usually issued and perceived only as a mask hiding the organizations interest.
In the platform of SDGs (Sustainable Development Goals), strategic communication is now gaining great attention to support public empowerment. It should be create inclusive and participatory society. Strategic communication activities are expected to encourage people to participate in public decision. By improving public abilities, strategic communication may lead the public to become active stakeholder.
But still, there are many questions on this subject; Does the strategic communication promote empowerment? What are the challenges, obstacles, and opportunities toward actor, media, and public of strategic communication?
The 4th CCCMS 2017 aims to create an open forum scholars, postgraduate students, communication and media professionals and any other relevant parties to disseminate and share their ideas, researches, and/or experiences. The topics for consideration could include, but are not restricted to:
- Public relations
- Communication Management and Planning
- Corporate communication
- Corporate Social Responsibility
- Integrated marketing communication
- Communication organization
- Art and pop culture
- Conflict and resolution
- Crisis management
- Gender, communication, and empowerment
- Mediated communication
- Media regulation and policy
- Business and marketing communication
- New media and digital activism
- Hospitality and tourism community
All Papers will be published in the conference book with ISBN and selected papers will be published online in Asian Journal of media and communication